Evaluate the impact of Larry Page on the field of Business Essay

Evaluate the impact of Larry Page on the field of Business - Essay Example This should be accompanied by the desire to grow the business to generate significant returns for all people involved (Gitman and McDaniel 2009, p. 5). Page has always championed a dual-class voting structure guided by a long-term focus in which the management team has control over the company’s destiny. Such a structure guarantees stability of the entity in the long-term by following the laid down innovative approach and awards the management significant control over the company’s decisions and fate (Scott 2008, p. 14). Larry Page and Sergey Brin can be regarded as possessing innovative, genius, and idealistic minds that made it possible for them to develop the world’s best search engine, Google. The search engine has heralded uncomplicated and efficient searching and generated a creative and game changing mode of advertising. The culture of the workplace that Page aided to develop over the years of the entity’s existence made it possible to develop fresh and innovative ideas. The two demonstrated that in creating value, one can be able to surpass competitions and structure better products that respond to user preferences. In its start up, Google changed the rule of the game based on what the other search engines used to operate. The core aim of Google is t organize the world’s information and make the company universally accessible and useful (Sloane 2007, p. 1). Google has grown to become the internet’s most popular search engine recording revenues that surpass $6 billion yearly, besides the company has entered into mainstream culture. The companys mantra, â€Å"do not be evil," detailing doing the best things for its users. Page demonstrates that it is essential to look to the future by targeting innovation as a tool for propelling collaboration, efficiency, and productivity. Page has also demonstrated the significance of establishing a strong vision in organizing the world’s information and rendering

The Measure of a Man Essay Example for Free

The Measure of a Man Essay And in this way, smiling, nodding to the music, he went another mile or so and pretended that he was not already slowing down, that he was not going to turn back, that he would be able to drive on like this alone, and have the right answer when his wife stood before him in the doorway of his home and asked, Where is he? Where is your brother?(Wolff 269) What is the measure of a rich man? Is it his material possessions, the extent of his spirituality, or is it how he chooses to share his wealth with others, whether it is material or spiritual? Are we really our brothers keeper or are we keepers of only our own wants and desires? These are all questions posed by Tobias Wolff in his short story, The Rich Brother. However, he provides an underlying answer to these questions. Is Pete really the richer brother because he has more material possessions? Wolff leads the reader to believe that this statement is not accurate. Although Pete has more money and material possessions than his brother, Donald is truly the richer brother because of his spiritual insight and the care he exhibits toward Pete. Money alone is not the measure of a rich man. Wolff conveys this message through Petes values, his attitude toward Donald, and through religious symbolism. Wolff makes it very evident to the reader what Petes values are throughout the story. When Pete has the dream about being blind it allows the reader to draw the conclusion that he is blinded by his own wealth. He cannot see what is really important in life. Pete is more concerned about being seen as a prosperous individual than he is about being seen as a spiritual individual. Because of this it is hard for him to understand his brother Donald and this is evident when the narrator says, Pete couldnt make sense of it. Their parents were both dead, but while they were alive neither of them had found it necessary to believe in anything. They had managed to be decent people without making fools of themselves, and Pete had the same ambition(Wolff 257) Pete believes that money is a sign of your success in life and he feels that Donalds life is worthless because he doesnt have any money or material things to show for it. This is made apparent when Pete says, You dont know! How could you know? You get money by holding out your hand You work too. Dont kid yourself brother(Wolff 267). Another example of this is when the narrator says, He handed down his judgements in ways that he seemed to consider subtle: through significant silence, innuendo, looks of mild despair that said, Brother, what have you come to? What Pete had come to, as far as he could tell, was prosperity. That was the real issue between them. Pete prospered and Donald did not prosper(Wolff 257) Another instance in which his values are illustrated is when Donald asks him what he dreams about and Pete says, Sex and money. Mostly money. A nightmare is when I dream I dont have any(Wolff 261). This allows the reader to see that all Pete cares about is money and it makes it hard for the reader to sympathize with him. Petes attitude toward his brother also makes it hard for the reader to sympathize with him. He views his brother as a waste of his own time and money and is very jealous of Donald as well. Wolff makes this clear to the reader when Donald says, Youre basically a very frightened individualVery threatened. Youve always been like that. Do you remember when you used to try to kill me?(Wolff 262). It becomes apparent that Pete used to try and kill Donald because he received more attention from their mother. This is also evident when Pete says, Mom was in a state every time you burped(Wolff 262). Pete also continuously tries to free himself from the responsibility of taking care of his brother. This is illustrated when he finds out that Donald gave the money away. Pete tells Donald, You just keep quiet or I swear to God I wont be responsible(Wolff 267). Petes jealous tendencies also become visible when he thinks about Donalds promise from Webster coming true. And it came to him that it would be just like this unfair life for Donald to come out ahead in the end, by believing in some outrageous promise that would turn out to be true(Wolff 268). All  these factors help aid the reader in drawing the conclusion that Donald is the richer of the two brothers. Although Wolff uses the actions and dialogues of the characters to emphasize the fact that Pete is not as rich as he may seem, Wolff also uses religious symbolism to help the reader make this connection as well. This entire story parallels the biblical parables of The Prodigal Son and Cain and Abel. Pete thinks to himself, What a joke if there really was a blessing to be had, and the blessing didnt come to the one who deserved it, the one who did all the work, but to the other.(Wolff 268). He is very jealous that someone could get ahead of him in life just by doing nothing. At the end of the story narrator says, hepretendedthat he was not going to turn back, that he would be able to drive on like thisand have the right answer when his wife stood before him in the doorway of his home and asked, Where is he? Where is your brother?(Wolff). This provides evidence for the reader to see the parallel between Wolffs story and Cain and Abel. Wolff also uses many subtle symbolic gestures to add to the religious theme of the story. The names of all the towns mentioned in this story have a religious meaning. For example, Santa Cruz, Paso Robles, and Soledad. Santa Cruz means holy cross, Paso Robles means, withered tree, and Soledad means loneliness. He also uses the character of Webster to symbolize Greed and Hell. Wolff makes this evident when Webster states, The doctors have no name for it, but I doGreed. My greed, not hers.(Wolff 264). It is also symbolic when Webster gets dropped off in Soledad. It is insinuated that love of material things only results in loneliness and love of material things can only lead to Hell. When Webster speaks of the Lowlands, he is speaking about Hell. All these aspects of the story help add to its religious connotation. We all have heard the famous cliche, Money is the root of all evil. It is easy for a person to say that he would be charitable if he was rich, but money is a very powerful object in todays society and it definitely can change someone. Money cant buy happiness, it only brings loneliness. What is the use of having material possessions if we dont have anyone to share them with. There are many people in the world that are in need and it should  be our goal to provide assistance. We are our brothers keeper no matter how bad we would like to forget it.

Effect Of Cystic Fibrosis On Epithelial Cells Biology Essay

Effect Of Cystic Fibrosis On Epithelial Cells Biology Essay Cystic Fibrosis Transmembrane Conductance Regulator (CFTR) is a glycoprotein found in the plasma membrane of exocrine organ cells, and is composed of about ~1500 amino acids1,2. Identified as an ion channel, the CFTR is composed of five domains: 2 transmembrane domains, 2 nucleotide-binding domains (NBD) and an R domain1,5. Transmembrane domains have 6 alpha helixes each, and are embedded in the plasma membrane as a transmembrane protein like its name suggests. NBDs are connected to transmembrane domains, and its role is to interact with ATP for opening of the ion channel, along with the R domain1. R domain, a domain that is unique only to the CFTR protein, regulates the ion channel along with NBDs by ATP phosphorylation1. CFTR is found in cells of most exocrine organs, including the lung, liver, pancreas, and the sweat glands1,3,4. In a normal individual, CFTR protein plays a significant role over reabsorption of salt in some tissues such as the sweat glands, while in other tissues (like the intestines), CFTR regulates hydration of the lumen by secreting Cl- ions1. Protein kinase A phosphoylates the NBDs and the R domain, which then activates CFTR. When NBD and the R domains are phosphoylated by ATP, lung cells then are able to secrete Cl- ions via activated CFTR, and water follows Cl- ions outside the cell due to the hypertonicity of the cell1. However, this is not the case for patients suffering from Cystic Fibrosis (CF). Cystic Fibrosis is mostly caused by mutations in the CFTR gene3. F508, a common mutation of the CFTR gene, deletes 3 base pairs from the nucleotide sequence of the CFTR gene3. Although the deletion seems miniscule, this mutation alters the phenotype of the CFTR protein, rendering CFTR protein useless. The CFTR protein is still found in patients with F508 mutation, but the protein loses its function, and does not allow passage of Cl- ions3. Most CF patients with F508 mutation find their condition fatal before the age of 302. In the lung for example, mutated CFTR protein does not allow Cl- ions to escape into the lumen1,4. This creates a build up of Cl- ions and negative charge inside the cell, which increases the intake of positive Na+ ions via Na+ channels into the cell to balance the negative charge. Due to hypotonicity of the cell because of unbalanced ion levels, the cell increases the intake of water from the lumen. This results in dehydration of the lungs and buildup of thick mucus in absence of water1,2,4. The thick mucus layer is harder for cilia on the lung cells to remove, and therefore debris and bacteria from inhalation sticks to the mucus layer. The mucus layer can obstruct the air passages, as well as increase the chance of bacterial lung infection. Although treating CF has become more effective in recent years, there is still no known cure for CF2. Curing CF would mean restoring CFTRà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s function and phenotype in all cells that contain CFTR in their plasma membrane, but this has proven to be a difficult task, because CFTR are found in various types of cells, and its mechanism changes slightly depending on the tissue the protein is embedded in2. A research in gene therapy does not aim to cure CF completely, but rather targets defect CFTR proteins in the lung of the patient by delivering normal CFTR genes to the target tissue, allowing normal CFTR production in epithelial cells of the lung2. Gene therapy research by Genetic Science Learning Center in University of Utah is looking at inserting a CFTR gene into a vector (eg. a virus), and infecting lung cells with modified viruses which will integrate the normal CFTR gene into the gene of the host cell2. The host cells which are integrated with normal CFTR genes will produce functioning CFTR proteins, removing the effects of dehydration and thick mucus in the lungs. Lung cells were chosen because the modified virus can be easily delivered via inhalers2. Theoretically, gene therapy seems promising for curing CF, but researchers have faced many challenges. Human trials for gene therapy were run in 1993, 1995, and 1998, and all trials proved ineffective in treating CF in the lungs2. The first human trial in 1993 used adenovirus as a vector, and delivered full length CFTR gene to lung cells using inhalers2. The results showed that because of the low doses of adenovirus in the treatment, the virus could not enter and infect lung cells easily. When patients were treated with higher doses of genetically modified viruses, an immune response was triggered in most patients, and they fought off the adenovirus2. Similar results were shown in human trials of 1995 and 1998. In conclusion, Cystic Fibrosis is the result of a mutation of the CFTR gene that disrupts the phenotype of the CFTR protein found in the plasma membrane of exocrine organs1-5. Loss of function in CFTR protein does not allow exchange of Cl- ions between the cytoplasm and its environment, which affects Na+ and water concentration of the cell and the lumen. By inserting a normal CFTR gene into cells affected with CF, gene therapy researchers hope to create normally functioning CFTR proteins in the plasma membrane of the cells, but integrating the normal CFTR gene into an affected cell have proven to be a difficult task2. Annotated References 1. Hwang, TC, Nagel, G, Nairn, AC, Gadsby, DC. (1994). Regulation of the gating of cystic fibrosis transmembrane conductanceregulator c1 channels by phosphorylation and atp hydrolysis. Proceedings of the National Academy of Sciences of the United States of America, 91(11), 4698-702. The article studies the mechanism behind opening CFTR protein to allow exchange of Cl- ions. It goes to explain the structure of CFTR, as well as the molecules/enzymes involved such as protein kinase A. 2. Genetic Science Learning Center (2010) Choosing a vector for CF gene therapy. University of Utah Learn.Genetics. Retrieved February 15, 2010, from http://learn.genetics.utah.edu/content/tech/genetherapy/cysticfibrosis/vector.html These case studies explain Cystic Fibrosis disorder in depth, and explain why CF is a good candidate for gene therapy. The study also describes how gene therapy can be used to treat CF. 3. Bobadilla, JL, Macek, M, Fine, JP, Farrell, PM. (2002). Cystic fibrosis: a worldwide analysis of cftr mutationscorrelation with incidence data and application to screening.. Hurn Mutat, 19(6), 575-606. This article looks at mutations that occur frequently on the CFTR gene, and identifies Delta F508 allele as the most common mutated allele. 4. Xu, Y, Szep, S, Lu, Z. (2009). The Antioxidant role of thiocyanate in the pathogenesis of cystic fibrosis and other inflammation-related diseases. PNAS, 106(48), 20515-20519. The article describes the cells CFTR protein can be found in. The article also briefly describes the consequences of a thick mucus in the lung, and the mechanism of CFTR. 5. Arcellana-Panlilio, M. (2010, February 02). Plasma membrane ii. Retrieved from https://blackboard.ucalgary.ca/webapps/portal/frameset.jsp?tab_id=_2_1url=%2fwebapps%2fblackboard%2fexecute%2flauncher%3ftype%3dCourse%26id%3d_73080_1%26url%3d The notes describe the structure of and mechanism of CFTR protein in detail. Notes also describe the importance of tonicity between the cell and its environment.

XML: Extensible Markup Language Essay -- Essays Papers

XML: Extensible Markup Language The World Wide Web is in the process of undergoing a radical change that allows new services and opportunities to businesses and individuals. HTML - the HyperText Markup Language - is a language that is predominately used to generate most of the web sites available today. Now, however, Extensible Markup Language is in the process of replacing HyperText Markup Language as the most favored format. Extensible Markup Language will allow the use and functionality of the web to continue to expand. Extensible Markup Language is based on Standard Generalized Markup Language. First, what is Standard Generalized Markup Language? Both HTML (HyperText Markup Language) and XML (Extensible Markup Language) are based on SGML - Standard Generalized Markup Language. Standard Generalized Markup Language has been an international standard since 1986 (ISO 8879). It is a meta-language, which simply means that it can be used to create other languages. Standard Generalized Markup Language is a descendent from earlier markup languages first developed at IBM as early as 1969. The oldest direct ancestor is GML, which both stands for General Markup Language and contains the initials of the IBM researchers who created it: Charles F. Goldfarb, Edward Mosher, and Raymond Lorie. Standard Generalized Markup Language is a far more extensive markup language than Extensible Markup Language or HyperText Markup Language, and to this day remains as the ultimate language in the field. The ultimate goal and success of Standard Generalized Markup Language is that it conquered the computer-age old problem of being able to communicate across different computer platforms. It allows computers to share and communicate data regardless of the computer’s hardware, operating system, or software applications being used. Applications such as AdobeïÆ'’ FramemakerïÆ'’ use it for desktop publishing. But, in general, Standard Generalized Markup Language is considered much too complex for widespread e-business and other similar applications. A need for a new language to handle the new demands of the e-business world became clear. The designers of Extensible Markup Language were looking to generate a markup language that would allow the functionality of Standard Generaliz ed Markup Language without the complexity. By strategically omitting large chunks of St... ...p Language. The difference in quality will be enormous. It is also estimated that beyond the web, Extensible Markup Language will be felt along the lines of standardization of data interchange formats. In other words, in the effort to standardize data names in like areas of business, the same standardization could be used worldwide for applications outside of Extensible Markup Language’s spectrum. Extensible Markup Language could improve efficiency in all respects of data exchange. With companies like Microsoft, IBM, Dow Chemical Co., DuPont, BASF, and a plethora of others working together to develop standards, the future of Extensible Markup Language and data interchange is bright! Bibliography Goldfarb, Charles F. â€Å"XML in an Instant: A Non-geeky Introduction.† Oasis. October 1999. Gonsalves, Antone. â€Å"XML Translation Wares Are On The Way.† eWEEK. January 2000. Halfhill, Tom. â€Å"XML: The Next Big Thing.† IBM Research Magazine. October 2000. Rohan, Rebecca. â€Å"New Wild Life In The XML Menagerie.† Sm@rt Partner. February 2000. Schindler, Esther. â€Å"Exposing XML Myths.† Sm@rt Partner. May 2000. Walsh, Jeff. â€Å"XML: Not Just for the Web Anymore.† InfoWorld. June 1998.

Graffiti and Popular Culture Essay

The treatment of popular culture is usually dichotomized by the contrast of its being popular because it is patronized by the greatest number of a society’s population and by its being popular because of its proliferation for the benefit of the upper class of the society which greatly utilizes it as a powerful mechanism of subjugation. Sociologists are divided between opposite views. Nevertheless, popular culture does not always reside on the opposites. It can be also perceived as something that is between the asserted ownership of the masses and the powerful mechanism of few powerful persons. Accordingly, popular culture is a dialectical process brought about by the enforcement of it from above of the societal structure to the acquisition of it from underneath the societal structure. This claim is highly supported by Hall in pointing out that popular culture is actually a twofold advancement of restraint and opposition. While forces from above of the society are using popular culture as an instrument of suppression, it is also an instrument of struggle for the lower forces of the society. In the task of discovering popular culture as a dialectical process, it is a convenient endeavor to first define the popular and cultural aspect of popular culture. The usual definition must be first discussed. After will be the elaboration of Hall’s perception regarding the popular culture. Finally, an example on the practical application of Hall’s view regarding popular culture must be supplied. As Raymond Williams stated, the word popular is actually derived from the word â€Å"popularis†, a Latin word which means â€Å"belonging to the people†. In the early introduction of the word popular, it is often used to attribute to the connotation of things regarding the â€Å"most known† and â€Å"the most common†. Also it refers to the â€Å"most favored†. At some point of the introductory use of the word, it has rested on referring to neutrality. However, the most common definition of the word popular up to the present time is still referring to the â€Å"most familiar†. This definition has leaded the way to the attribution of the word popular to greatest number of people in most societies, which basically composes the lower stratum of societies. It is because people in the lowest stratum of the society are generally the greatest constituent of societies. Thus, the term popular is attributed to the largest part of the population of a society, which is mainly the masses. In characterizing the meaning of the word â€Å"culture†, it is an inevitable task to delve into the schemes and symbols of societal structures which include traditions, customs, common convictions, and remnants that represents the history of constituents of a society. The transfer of these schemes and symbols of societal structure from generation to generation is also an important feature of the meaning of the word â€Å"culture† Anthropologists are similar with the abovementioned definition of culture. This definition is actually considered as the most usual definition of culture: So, what do we mean by culture? A fairly typical view, both in common language and in the way anthropologists have approached their work, sees culture as a shared body of custom, reproduced through time that makes societies distinctive. It seems that there is a certainty in the definition of culture. However, the definition of culture is not always perceived as something that is unchanging and immobile. Its definition is also viewed as something that is changing depending on the context and reference. Deducing from the generally acknowledged definition of popular culture, the popular aspect and cultural aspect of the definition of popular culture can be generated. Popular culture is then quoted because it denotes the popularity of a culture which represents symbols, customs, traditions and beliefs in a society. Consequently, popular culture also embodies the characteristics, qualities, and features of a particular or a general popular belief, custom, tradition, object, or idea. Popular culture is popular because it is owned by the populace. It is the most accessible and pervasive type of culture. This is so because it transcends barriers. At some times even the economic aspect of life is crossed by popularity of popular culture. The popularity of popular culture goes beyond race, ethnicity, and generation, location of residence, country, sexuality and gender. Popular culture caters to the largest number of people that it can cater. As much as possible the availability of a form of popular culture is extended to myriad arrays of cultural categories. To achieve the extension of popular culture, products of it is manufactured and created in such a way that it is culturally neutral. This only means that products of popular culture are not inclined in any side of the spectrum of cultural categories. Anyone who consumes or support any form of popular culture is expected to closely relate the product of popular culture in his or her personality. This relation greatly concerns the cultural inclination of the person. Therefore, products of popular culture are expected to be owned by everyone irrespective of gender, sexuality, age, nationality, and ethnicity. Even though, popularity transcends the barrier of cultural preference and partiality, popularity also paves the way for the correspondence of a popular culture to a specific cultural leaning. Every cultural category such as gender, sexuality, age, ethnicity, or nationality create and device a unique and peculiar fashion of giving meaning to the experience of popular culture. Each cultural category glace at different angles in considering and experiencing popular culture. In example, gender creates a distinguishing manner of the experience of popular culture. It concerns the interplay of the masculinity, femininity and bisexuality of the experience of a certain product of popular culture. In the occurrence of encountering popular culture, the masculinity, femininity or bisexuality of a person can be demonstrated. This is evident in the myriad choices of products that are sold. The product catering to masculine male is different from a product catering to a feminine male or masculine female or a bisexual. The notion of popular culture in the view of Hall is generally concerned on the interpretation of the whole experience of a product or a medium of popular culture. The meaning of the experience does not reside solely on the intention of the producer of a certain product or of the encoder of the meaning. It also does not depend on the creation of meaning of the consumer of the product or of the encoder of the meaning. The origin of Hall’s views can be traced back to his belief that the employment of language concerns context of power and institutions. In the utility of language, persons become active agents as well as beneficiary of meaning. Therefore persons are perceived as generators and at the same time consumers of culture simultaneously. For Hall, it is erroneous to assume that persons as consumer and generator only absorb the experience of popular culture without criticizing it. Usual persons performing the twofold role of being a generator and consumer possess the power of generating meaning and experiencing meaning. Persons are active and at same time passive. They are active, because they generate meaning of the popular culture experience from their constitution of meaning. They are passive because they are the receiver of the experience. Institutions and companies producing popular culture have no total control of the reactions and responses of persons that receive the experience. It is sure that they can impose and really impose there expected reaction of persons to a certain experience of popular culture. However, they cannot totally rely on their expectation. This is evident on the modifications that are made by these institutions on the improvement of their products and services. They need to create modifications so that their products and services somehow cater to the general public. And these modifications are based on the reactions and feedbacks of the consumers. In some essence, institutions and companies of popular culture production are also receiver of the meaning imposed by consumers on experiencing the product and service of companies and institutions. The theory of reception and textual analysis of Hall explicated the role of the consumer as an audience of a text encoded by institutions and firms of popular culture production. The idea of textual analysis explains that the audience or the consumer is always on the agreement and disagreement with the intentions of the producers of popular culture. In example, the meaning of a text of an experience varies from the point of view of the consumer and the producer. While the producer imposes the meaning by the limitation of the modes of expression of a text through packaging, the consumer does not always concur to the imposed meaning of the producer. The consumer creates a distinguished meaning about his or her experience. In creating this meaning, the element of cultural categories enters the picture. The meaning is created dependent on which cultural category does the consumer belongs. Sexuality, age, race, and economic power are the factors in the creation of meaning. Consequently, this creation of meaning results into either the dismissal or acceptance of the consumer regarding the imposed meaning of the producer of specific popular culture product or experience. Therefore the meaning of the experience rests at some point between the producer and the consumer. It is the interpretation that really matters and neither the interpreter which is in this case the consumer nor the interpreted which is the product or the service as a form of popular culture. Thus popular culture is constructed in dual movement of concurrence and opposition. And this dual movement of concurrence and opposition is the dialectical process of the experience and creation of meaning. In applying the notions and ideas of Hall regarding popular culture, the material must obviously display the elements of opposition and concurrence. Also it is note worthy if the chosen material is an interesting one. In the enterprise of applying the analysis of Hall, it is an appealing move to consider the production of graffiti as a cultural practice. The word graffiti came from the Italian word graffito which denotes an antique writing on a surface of a rock. In the recent time graffiti refers to sketches or illustrations usually of words and phrases on walls of public areas. The manner of sketching can be done through painting and spraying or scratching. Graffiti art has acquired its peak in the United States during the years 1970’s-1980’s. Based from the general definition of graffiti, it is inevitable to perceive this form of art as a deviant kind of activity. This is because graffiti is seen as a negative reaction to the forms and conventions of the usual accepted cannons of arts: As The graffiti subculture is a culture of opposition because it is perceived as deviant, and because the dominant culture limits and denies access to the kinds of specialized space suitable to the expression of graffiti subculture. The manner of making graffiti involves the painting of wall of a usually abandoned building or public area. Because of this, graffiti art is perceived as something that resists the prevailing standards of the society. It is viewed as a transgressing subculture. However for the graffiti artists, the activity is a different experience. Artists view their piece as something that is really note worthy and deserves public attention. Myriad of writers narrate their experience in coherence with each other. Graffiti writers said that they feel a poignant compensation every time that they are alone in the middle of the night and finding a specific public area to write or sketch their art . Many graffiti writers speak of their experiences of writing graffiti in similar terms. References to cities that have quieted in the night, and walls that the artist ‘owns’ for a short period of time are comparable to the soulful atonement that Walt Whitman often described when referring to being alone in nature. The same with their reputation, their art are viewed as something that is deviant and null and void of artistic values. They are ostracized in the whole realm of art. Worst is even their isolation is oblivious to the eyes of the society conforming to the standard of an artistic cultural activity. With this obliviousness, graffiti is still recognized. However, this recognition is accompanied by disgust and awfulness. It is perplexing that they are usually charged with cases of vandalism and destruction of private and public property because of utilizing walls of establishments they don’t own. This is because those walls they use are usually of buildings empty and have long been vacated and abandoned by the owners. Therefore, graffiti writers are often viewed as lawbreakers. Usually, graffiti artists do not really give emphasis on showing their art to the general public because their concern is limited in just the expression of themselves. Nevertheless, they also somehow want the appreciation of their masterpiece. This is the reason why graffiti art are often found on walls of buildings frequented by the public. Physical characteristics of graffiti yards include a degree of visibility that enables a piece to be seen from a passing car on a nearby street or freeway. Although pieces are not aimed directly at the general public, the artists do like their work to be seen and recognized. Even though graffiti art are disgusting to the general public, manufacturers of apparels and accessories have used the concept of graffiti to make their products sell like hot cakes. In this situation, the recognition of graffiti as a cultural activity took its place. As what Hall asserted, popular culture is dialectical process of resistance and agreement. In the case of the graffiti art, it is worth noting that the producers of the culture are denoted as deviant elements of the society. However it is ironic that the consumers of the graffiti art are the big institutions and companies that sell mass produced commodities. The graffiti art as a cultural activity is a clear example of a popular culture being received yet decided to be rejected or accepted. In the multinational companies’ attempt to use graffiti as a potential source of great profit, the disgusting art has been transformed into an acceptable enterprise. However the consumption of the products promoting graffiti art still depends on the cultural background and the power of person to dissent or agree on the attractiveness of it. References: 1. William, R. 1976, ‘Keywords: A Vocabulary of Culture and Society,’ Fontana, London. 2. Dressler, W. 2002, ‘A Working Definition of Culture’, Europhamil, [Online] Available at: http://www. europhamili. org/protect/media/96. pdf. 3. Esposito, R. 2005, ‘The Artistic Construction of a Counter Culture’ Graffiti [Online] Available at: http://www. graffiti. org/faq/esposito. html. 4. Bolivar, S. 1997, ‘†Bombing† L. A. : Graffiti Culture and the Contest for Visual Space’, McNair [Online] Available at: http://www-mcnair. berkeley. edu/97journal/Bolivar. html 5. Wittenberg, D. 2004,’Introduction: Extreme Mainstream’ Iowa [Online] Available at: http://www. uiowa. edu/~englgrad/ijcs/mainstream/mainintro. htm 6. Beazley, H. 2006, ‘The Temple of Hip Hop: Graffiti as form of Peaceful Conflict Resolution among Urban Youth in Brisbane’ University of Queensland [Online] Available at: http://www. uq. edu. au/acpacs/index. html? page=49559&pid=49559&ntemplate=645 7. Noble, C. 2004, ‘A Semiotic and Visual Exploration of Graffiti and Public Space in Vancouver’ Graffiti [Online] Available at: http://www. graffiti. org/faq/noble_semiotic_warfare2004. html 8. Christen, R. 2001, ‘Hi Hop Learning: Graffiti as an Educator of Urban Teenagers’ Sunsite [Online] Available at: http://sunsite. icm. edu. pl/graffiti//faq/graffiti_edu_christen. html 9. Hall, S. 1981,’Notes on Deconstructing the Popular† in People’s History and Socialist Theory’ Routledge, London. 10. Hall, S. 1973, ‘Encoding and Decoding in the Television Discourse’.

China Pestel

Analysis 1. Political Factors Peace and development are the main topics of world; China keeps stable and harmonious relationships with all of countries. Government Encourages Entrepreneurship The government encourages the citizen to create the enterprise and cooperate with foreign-funded enterprises; it is a good opportunity for all of people and develops a new business. Such as preferential policies for setting up business, decrease the sales tax and income tax, offer free training course for high school graduate or unemployment, no individual guarantee for the enterprise loan below 70000 Yuan and etc.Decreasing in Import Tax One good thing for our business are the import tax of cream material goes down from 19% to 6%, moreover we have more choices to select the ice cream machines, and it will reduce our cost and make the produce process easier. Impact on Open Economic Policy Albeit the competition will be strong as the foreign brands swarm into Chinese market this few years, we dis cover that there is still a gap for our business to fit in and it is also a chance to develop the Chinese brands and enhance the existing ice cream industry to compete with foreign brands.On the other hand, it lays a foundation for Chinese ice cream brands enter into the international market in the future. QS Standards Certificate Ice cream industry QS (Quality safety) standards certificate is a passport for running ice cream factory. It requires every factory to prepare a freezer which can keep the ice cream under the degree 30; the freezer will cost 5 million Yuan. But this rule doesn’t apply to the foreign ice cream brands and some of home-made ice cream shops. Tax Policy It depends on the place and general industry sales amount, the tax department stimates the sales amount of the store, and then we need to pay for 5. 45% tax every month. There is no relationship with the invoice. Employment Policy For employments, they must have health certificates. The enterprise must si gn the contracts with them and pay the four insurances which the government asked for. Include the old-age insurance, medicare insurance, unemployment insurance, and child-bearing insurance. Allowance for Farmer Who Plant Organic Products Organic materials are now more expensive than the average products in the market.Hence, the government supports and encourages the farmer to plant the green and organic agricultural products. We believe that the price will go down, and people will enjoy the green and organic products more than before. 2. Economic Factors 2. 1Macro economic factors Growth in Population In shanghai, the area covers 6340km? , separate 18 districts. the population is about19 million and 6million families. The best business area is Xuhui (1060,000 population), Huangpu (570,000population) and Pudon district (2400,000 population). The high density of population will have a positive impact to our business. GNP Trends and National incomeAccording to the first quarter report s of this year, national economy maintain a growing trend, achieved 657. 45 billion Yuan which rise 6. 1% compare to last year. The per-capita disposable income of urban residents is 15781 Yuan and the per-capita net income of rural people is 4761 Yuan, rise 8. 4% and 8% in real terms. It is estimated that the growth target for this whole year can be reached 8%. 2. 2 Micro economic factors Based on the first quarter report of this year in Shanghai, The disposable income per-capita of urban residents is 26690 Yuan and the per-capita net income of rural people is 11400 Yuan, rise 6% and 6. % in real terms. According to the report of The People's Bank of China in May 2009, the saving breakthrough 4 trillion, growth rate meets 23% and the amount rise 48. 3billion Yuan. House rent income and other property income rise 2%. Employment pressure keeps increasing trend, the university graduate is 158000, rise 6%. The government pushes many of policies to solve the problems. People’s in come, bank saving and employment status are affecting our business directly, all of the data shows the increasing trend in each factor; therefore, we believe that our business prospects is optimistic. 3. Social FactorsCross-Culture Shanghai is a modern and international city. Due to the globalization, young people’s thinking and lifestyles are getting closer to western culture. They are like a sponge which can easily accept the new and strange things. Ice cream is part of their life in Western country, which has a significantly impact to the ice cream industry today in China. Ice cream is not only for kids’ enjoyment nowadays but also become an indulgence of young generation and a satisfaction for old generation. The new consumption format leads ice cream business to a bright future. More Aware of Having a Healthy LifestyleSince eating ice cream has become part of people enjoyment, they are seeking for high-nutrition ice cream which can keep them healthy and slim while they are having their enjoyment. Doctor Qikeming from Beijing Children hospital said the obesity issue happened in 7-18 years old children,meet 5%boys and 3% girls in 100 people, the trend is growing very fast, the main reasons are they eat too much fast food, carbonated drinks, dessert, ice cream. Thus, parents are more aware of their children’s health and also purchase organic foods for them. High Expectation Due to the intense competition nowadays, people are expecting more than the past.They care not only about the products but include its packaging, color, taste, price and even the advertising words and image. 4. Technological factors Produce Ice Cream by Using Latest Technology Along with the improvement of the consumption level, people’s requirements on food are unceasingly enhance. Meanwhile it is a trend which develops new products and fit the consumer’s needs. Experts advance â€Å"three lower and one higher plan† for the ice cream manufactorie s, low salt, low fat, low sugar, and high protein. More and more scientists are dedicated in studying and developing organic products.Thus, develop health and function ice cream against the traditional ice cream recipe by using the technology today will be a success in business. 5. Legal factors Food Safety Law This law is used to protect, monitor and limit the industry of developing and lead the right way for business. It has conducted since June, 2009. The new law shows the food exempted from inspection canceled and the food additives which are not in the list of catalogs cannot be used in any food. Once the consumers’ rights meet loss, they can ask for 10 times compensation money compare to price of goods.All of goods must have a clear components list on the packing and mark unsuitable people, function explanation. How to Register a Company? First, we need to prepare several names of our company, then we will go to The Administrative Bureau of Industry and Commerce to pick up one name which is not similar to other company in order to avoid confusing. Next, prepare at least 2 people which are the company stockholder, one must be the legal representative. There are several choices to decide the company format: Sole Proprietorship, Limited Liability Company, Company Limited by Shares. Each of them has different law responsibilities.For our business, we will register as a sole proprietorship company. Following by the detail of our business and open a bank account. The bank capital is at least 100000 Yuan for a small-scale business. To register a General taxpayer, the cash in bank must be at least 500000 Yuan. After that, The Administrative Bureau of Industry and Commerce will check through all the details. It takes around 15 days to get the operating license. We can start the tax process after getting the operating license. We need to apply for an enterprise code to department of technical supervision which is a Tax ID Code of the business.It will take 3 0 days for the tax department to process before we can get the Tax Registration Certificate. The tax department will then confirm the business tax rate, items of taxation, levy time and method. 6. Environmental factors Government Policies Protecting environment is a hot topic in current society. The government establishes many policies for one-off packing in food industry. For our business, the main packing materials are cups, scoops, straws. We will choose disposable paper products and degradable plastic to reduce the environment damage. Increasing Awareness of Environmental ProtectionSince people nowadays are more aware of the importance of the environment and becoming â€Å"green consumers†, they prefer goods and services that are â€Å"environmental friendly† and which have less impact on the environment. We will strive to be carbon neutral, green, clean and pristine. In addition to producing inconceivably delicious organic ice cream, we will try to operate in a su stainable manner. We use fully organic ingredients, offset our emissions, use compostable serving dishes and also compost our waste. This gives our business a clear advantage over our competitors who are not doing well in this field. References Website:

Human Factors in Aviation Essays

Human Factors in Aviation Essays Human Factors in Aviation Essay Human Factors in Aviation Essay Essay Topic: Claim Of Fact Which leads us to the question, where does the future of transportation lead us? Many sci-fi movies in in the past, depict the futuristic details of mankind living in the world with flying vehicles. According to the movie Back To The Future 2, we should be able to produce and and use flying automobiles, hovering skateboards and the ability transport through time by the year 2015. In our case in the year 2011, that probability doesnt seem too likely.The problem is not only the production of such types to create a faster, sleaker, or more efficient transport vehicle, but the new rules and regulations that need to be put forth into introducing the vehicle into modern day airways, roads and waterways. For example, as we understand, automobiles are normally controlled and regulated by the DMV and air transportation are usually monitored and controlled by the FAA.With the two very independant entities, with very different responsibilities, the combination of the two creates a completely new organization. Or, will the DMV still control the grounds portion and the FAA remain with the airways? If that is the case, who controls the middle? I the flying vehicle crashes mid air, who takes the responsibility? Regardless of the matter, the future of transportation must move on, to a better more reliant and a more economically friendly future. That is exactly what the future of transportation is, It moves. Society and mobility is going to transform quite a bit over the next 50 to 100 years, predicts Mark Moore, an aerospace engineer at NASAs Langley Research Center in Virginia. He adds that there are five practical considerations to take into account when designing the transport of the future: efficiency and environmental friendliness, community friendliness (meaning that it doesnt make a lot of noise), safety and reliability, ease of use (meaning that it should be semi-autonomous or as easy to use as a car), and, of course, affordability. ttp://www. g ood. is/post/planes-trains-and-automobiles-of-the-future/ In the past few decades there has been a lot of hue and cry about environment awareness and saving our beloved planet and the whole issue of global warming overall. Rightly so, as there has been an excessive use of exhaustible sources of energy and fuel. In an attempt to provide solutions to this problem, alternative fuels are being experimented with for running vehicles and other motor operated things.The reason being to get eco-friendly fuels and to delay the exhaustion of fossil fuels. Electrochemical cells are such an alternative fuel, which is very frequently used in electric and hybrid cars as well. Now even though these electric cars are claimed to be eco friendly and not adding to the deterioration of the environment, there are some other factors which have to be considered in electric cars.By Medha Godbole Published: 8/19/2010 buzzle. com/articles/electric-cars-pros-and-cons. html