Targets Marketing Strategy Essay Example | Topics and Well Written Essays - 1250 words - 1

Targets Marketing Strategy - Essay Example This paper declares that Kotler defined marketing information system (MIS) as â€Å"a continuing and interacting structure of people, equipment and procedures to gather, sort, analyze, evaluate, and distribute pertinent, timely and accurate information for use by marketing decision makers to improve their marketing planning, implementation and control†. It means that MIS is all about gathering useful customer data that can be useful on the part of the managers when making important marketing decisions, planning, organizing, coordinating, and controlling significant marketing activities. According to the paper in the case of Target, the use of MIS has a significant impact over the development of its marketing research and market segmentation strategy. Since Target’s prospective customers are the pregnant women, the customer information gathered by the company’s MIS enabled the manager learn more about its target consumers’ product preferences, specific wants, and purchasing habits and behavior. By tracking down the buyers’ history of purchasing habit, the company was able to forecast specific products that are suitable for the specific needs of its valued customers. In general, keeping the company’s target consumers satisfied with the products they purchase from a retailing company is one of the main factors behind the success of Target. To ensure that the company’s prospective buyers will remain loyal with the brand, Target decided to market its consumers’ products using market segmentation and the marketing mix.